As a continuation of the PaperPro Story, we will dive into the details of the first few steps Flashpoint Development executed during the development of the Stack Master 100 (aka 3000). This post will focus on the early market assessment of the 3000 for both PaperPro and the external stapler industry and the formation of the development team.
PaperPro’s internal product offering analysis showed that the 3000 contained features (100 page capacity) and a price point ($30-$40) that fit. No other PaperPro staplers could staple 100 sheets of paper and the price point was proven by PaperPro’s current products on the market. Conversations with existing customers and sales representatives displayed demand for a product with these traits.
The competition was researched online and purchased for evaluation. Although the competition had some of the functionality (100 page capacity) and sleek look, none have integrated both concepts into a single product.
The market research further defined the product goals:
- Priced Competitively
- Look high quality and different
- Have a PaperPro family resemblance
- Not look like an average stapler (competition)
- Superior Functionality
With these goals and the market research in mind, Flashpoint Development gathered the required skills from our established network of freelance professionals to complete the project. The work structure was created to utilize Flashpoint Development as an external product development department closely coordinating with the V.P. of New Product Development, the CEO and an in-house engineer. Flashpoint utilized engineers, designers, prototype makes, manufacturers in Asia.
With our team assembled, the preliminary market research completed and the product development goals defined, we were ready to start development. Tune in for the next chapter of this story next week.
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