Logos can make your brand stand out, but how do they get that way? How do inventpreneurs go from ideas, descriptions and emotions to a final product? The featured development of our logo will show you.
The process theory revolves around iterative designs based on refinement and feedback. The process begins with a description of the company / product. The description should include high level functional and emotional statements for example: quality, organized, bringing elements together, which developed into two concepts: “center of the team” and “flow chart process”. For our case, we had our designer read through the existing website and create a first round of designs (left).
We selected our two favorite of the group and encouraged our designer to experiment with colors. We liked logos 4 and 6, but we were looking for some additional work on the logo to expand on the flow chart concept of number 4 and the center of the team concepts in number 6.
We ended up choosing the blue and green flow chart concept and we really liked it. We brought it out into the marketplace and solicited feedback. The feedback that we got was positive, but
we wanted to experiment with adding a little pop to
the logo. The next round contained a lot of pop both with the logo, text and orientation. We liked integrating a circle into the middle of the logo to get back to the center of the team concept.
Of course you knew what we ended up with at the very begining of the post, but I hope that this example of both the logo creation process and the development process as a whole has helped.
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