A bottle of soda and a toothbrush. It is hard to imagine that these products can be made to stand out and even be desired above necessity… I went shopping recently and I was amazed by the pull of two products. The first a coke bottle, but not any coke bottle… it was a ball of joy. Even hidden in the store everyone in my shopping party had to have one, and when the soda was gone it got refilled.
The second product I was impressed with was a new electric tooth brush that was as skinny as a pencil. It stood out dramatically as being significantly thinner than any high quality electric tooth brush I have ever seen.
What product limitations are you ignoring and following the status quo? Are you considering what the product will look like on the shelf next to all the others… now, in 6 months, in 1 year?
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