Many focus on the financial aspect of Superbowl Ads. I agree that $3 million is astonishing for a 30 second commercial, but I think about that differently. If a company is going to spend an amazing amount of money for 30 seconds, it must be a pretty good example of what the top minds in marketing think work these days. So lets see what we can learn from these commercials.
1. Humor. A funny ad catches eyes, sparks word of mouth and makes people curious, although it has a limited life (not funny after 10 times) and the message can often get lost.
2. Animals are great. Think of the Geicko Gecko, the Budweiser Clydesdale/ frogs, the Sobe Lizzard. What animal would work for you?
If nothing comes to mind, review the advertisements from NBC, hopefully inspiration will strike and at a minimum have some laughs.
