Pitchmen, a new show on the Discovery Channel puts inventors, entrepreneurs and seasoned Pitchmen professionals together to bring new products to market.
The recent episodes I have seen (episodes are not online) had products that were on Tools, Fitness, Cosmetics and Home & Garden. A few recent products are the Tool Bandit, Grabit, Spin Gym, and Heel Stick.
The typical show format is an introduction to four new concepts in a very short pitch, two of which will become the focus of the show. The team will then push the product towards market. Every product is different, is in a different stage and therefore needs different things including advertising / trade show/ investment & partnership presentation. Billy and Sully often do sidewalk or environmental test markets.
What Else you get behind the Scenes
ABCs of Pitching
While doing demo hand movements can attract attention – good but shouldn’t cover up the demonstration – Bad
Story of the invention big. 50% of selling is the product, the other 50% is getting customers to buy the person / story. Going against big competition: Oxy Clean, Tide – stain pen.
Idea evaluations
Product concerns
Price Setting
Attractive Appearance
Easy to Use
Branding / Naming / Trademarks
