If you play golf, especially on Linx style courses (not a lot of trees) you will enjoy this invention. Featured in the January 2009 issue of Golf Digest, the Uroclub is the answer to needing to go and not having a place. This seven iron look-a-like is actually a cleverly disguised urinal created by a Florida area Urologist. Floyd E Seskin, MD created this water proof half liter plus container with a privacy towel to “keep you out of the woods”.
While the invention is neat and has a need it reveals an interesting marketing trend that we at Flashpoint have been a part of. Notice hoe the inventor sent the note to Golf Digest, not a random publication. While this may seem obvious, getting your press releases to people who have power in your specific market place, are likely to talk about (or even feature it) and follow up with the internet presence to support it is not easy.
Get you product info to those people and you will get mentioned!
You must log in to post a comment.