Logo Creation and the Development Process

Logos can make your brand stand out, but how do they get that way? How do inventpreneurs go from ideas, descriptions and emotions to a final product? The featured  development of our logo will show you.

The process theory revolves around iterative designs based on refinement and feedback.  The process begins with a description [...]

Craft Fair Marketing Lessons

This past weekend I attended the Hampstead Mothers Club Craft Fair to sell my pens and my girl friend’s mothers purses and gooey apples.  I’d rather not say that we weren’t prepared, but we didn’t have a sign, business cards or any of the other marketing materials the other vendors had, however we were selling [...]

How to Sell Direct On TV

What can you learn from Pitchmen TV Show? Marketing inventions, pitching to investors, selling strategies, concept verification, infomercial basics and much much more. Read about the show, the show and a few of their tips.

Cheap Prototypes – Materials

A large part of duck tape prototyping is doing it for cheap. This could mean $20, $200 or even more… but it is still a lot cheaper than a professional prototype. The cost of duck tape prototypes is mostly materials. There is no expensive CAD, engineering or design to be done, only [...]

Inventing Without Art, 5 Tips

Often we get asked, how can we communicate our ideas without any artistic ability. Being a bad artist myself, I think that I can help with a few tips. First you need to figure out your goal, communication or impression. If you are trying to communicate I can help, if you are [...]