Since 2004 Flashpoint Development has been a leader in the affordable product development consulting services. Everything about our organization is designed to facilitate your succcess at a cost that's far more approachable than what our competitors can offer. We are streamlined to meet your needs quickly, effectively, and efficiently.
We were contacted in 2007 to develop a new type of e-book reader - designed for the college market. We developed concepts, fully spec'd the electronics and software, and finished shell design. We also spent a great deal of time studying the ethnographic patterns of how college students would use an e-book reader.
| A Framework for Balancing Efficiency and Effectiveness in Innovative Product Design |
By: Tucker J. Marion Click for Full Article PDF
Improved design innovation through the use of new product development activities, methods, and tools has been an area of fertile research for the past several decades for both academics and practitioners. High-level management process study has given way to the development of detailed, quantitative tools and techniques whose mission is to enhance the process of innovation. This research seeks to understand the link between academic research and industry best practice. In this article, we report on the results of an empirical study of best practice design and innovation firms. State-of-the-art practitioners are balancing development efficiency and effectiveness by eschewing onerous methods and quantitative tools by adopting and adapting flexible processes and activities during product design. Resource draining methods and quantitative tools see limited use and are implemented only when necessary. A framework illustrating the need to keep design innovation on a critical path by balancing the efficient and effective use of activities, methods, and tools is presented. The paper concludes with directions for further academic research.
